We absolutely love working with Trader GSM—their products are innovative, genuinely helpful on-site, and clearly designed with tradies in mind.
Passion | Flexibility | Partnership
Welcome to GSM Electrical, the name behind Trader, Australia’s fastest growing brand of power points, switches and electrical wiring accessories. Everything that switches, dims and controls lighting and power we offer.
Although established in 2015, Trader’s Gerard family legacy in the electrical industry goes back over 100 years. A tradition built on listening to and establishing great relationships with electrical contractor and wholesaler customers.
We are local, Australian owned and operated, design here and represented in every state and territory.
Passion. Flexibility. Partnership. It’s our DNA.
Simon Gerard
Managing Director, GSM Electrical (Australia) Pty Ltd
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