We absolutely love working with Trader GSM—their products are innovative, genuinely helpful on-site, and clearly designed with tradies in mind.
Meet TRADER
GSM Electrical is the name behind TRADER — our animal-inspired range of power points, switches and electrical wiring accessories. As one of Australia’s fastest growing brands in the electrical industry, our products are continuously refined and engineered for electrical contractors, installers and evolving market demands.
We don’t just supply products — we deliver complete solutions. Backed by the Gerard family’s 100+ year legacy, our business is built on strong partnerships, deep industry knowledge and a commitment to supporting the trade.
Proudly Australian owned and operated, with local design and national representation, TRADER products are available exclusively through electrical wholesalers.
Passion. Flexibility. Partnership. It’s our DNA.
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